Our Compact and Desk size Quo Vadis weekly planners with refillable covers come with a removable booklet for addresses and notes. This booklet has changed form several times over the years.
Originally it was formatted for addresses and phone numbers. There were designated spaces labeled with icons to indicate where to write names, addresses, phone numbers, emails, etc. We received feedback from a lot of customers that they no longer used the booklets because they keep their contacts information elsewhere (mainly electronically) and would prefer the booklet to be adapted for notes.
So the booklet was reformatted to be a plain notes booklet. And the complaints rolled in.
It turned out, the customers who still used the booklet for addresses really missed the formatted pages and wanted them back.
So a compromise was made to try to please people who want an addresses booklet and people who want a notes booklet. A new booklet was developed with pages for addresses and notes. The result: everyone hates it.
I personally can’t figure out why, because I think it’s great. Below are photos from the booklet that is currently included with Compact and Desk size planners in refillable covers:
The first page is lined for notes:
The next two-page spread is formatted for birthdays, anniversaries and recurring events. I think this is very handy in a book that can be used year after year.
Next there are three two-page spreads formatted for addresses:
Then there is a two-page spread for websites and passwords:
Next there are several pages for notes, lined:
And dot-grid (hard to see in this photo because the dots are faint):
The lined, blank and dot-grid pages are perforated for easy removal should you wish to do so.
I think this booklet would be useful for everyone, but the opposite seems to be the case.
We really want to provide our customers with useful products, so we would like your feedback on this booklet. What would you prefer instead? Would lined pages throughout the book be better, so users could adapt the booklet to be used for addresses, notes, or any other purpose? Or would you prefer a booklet formatted in a particular way?
Please post a comment here with your suggestions and recommendations. Thank you for your feedback everyone!