Does being “green” matter? I would like to think so, but I’m not sure. It is one thing both Quo Vadis and Clairefontaine emphasize–their environmental commitment–but it never has spurred much interest.
If all things are equal, including the price, the “green-friendly” manufacturing probably influences a purchase. But, if people have to pay a few dollars more, or even a dollar more, I’m not sure the investment the company has made in clean technology or sourcing is sufficient to overcome price.
Among the least viewed pages on our websites are those detailing our respect for conservation and the environment. It is a question we rarely receive from consumers or prospective retailers.
Is “green friendly” important to you? Where does it rank when you are trying to decide what kind of notebook or planner to purchase?