Here’s a topic we covered a couple of years ago: the future of paper planners. At that time, the outcome seemed dire. Borders had recently closed, and with it the opportunity for many people to handle planners in real life before purchasing. Moleskine’s IPO was imminent, prompting some to think their bubble had expanded to capacity and was due to contract. And electronic gadgetry was on the rise, causing some to predict the end was nigh for paper planners.
Now we have the luxury of hindsight over the past two years, and I am very happy to report that paper planners are still alive and well. It is true that some brands continue to reduce their planner selections, and some have shut their brick and mortar shops entirely. For example in the post from two years ago, Patty commented that she still had a Franklin Covey store in her town. That store has since shut. And as it turns out, Moleskine has reduced their planner selection for three years in a row now.
Happily, Quo Vadis planners are still going strong. Some types of planners are not as popular as they once were, and yes sometimes we do have to discontinue planners due to lack of sales. But the favorites are still selling well and if I could look into a crystal ball I would predict a healthy future for them. I think there are a lot of people who appreciate paper planners even more now that screens are ubiquitous. The tactile nature of a book that doesn’t beep at you never loses its appeal.
The types of planners offered in the future may change: smaller selections and more personalization are possibilities.
What do you think will be the future of paper planners?