Many people have told me that Free Shipping is the biggest incentive to online shopping–both business-to-business and consumers. A minimum is usually required for Free Shipping – often $50. This makes sense, because when you add up the postage, packaging and labor the buyer is getting a nice deal. Consumers, on our part, like getting a little extra for our hard-earned money.
After several years, Free Shipping with a qualifying purchase has become standard on many e-commerce sites.
What else grabs you as an incentive? Cash credit toward next purchase? Loyalty rewards? “Best Customer” or “insider sales”?