The inventor of the “agenda planning” format, Dr. F. G. Beltrami, tried to sell his idea to the leading (and apparently, only) manufacturer of agendas in France. They declined to work with him. He cast around for another way to realize his dream.
Dr. Beltrami decided to publish his invention, and looked around for a place to do so. He decided to accept a position as head of a publishing house that needed revitalizing. The name of this firm happened to be Quo Vadis.
“The company was founded before the first World War and was proud of a long history,” he said. “I immediately liked the name. Quo Vadis means “where are you going” in Latin.
I had always thought the Quo Vadis name–where are you going–was a clever reflection of Dr. Beltrami’s creation – the ability to see and plan your week at a glance.
Nope. It was the name of the publishing company Dr. Beltrami acquired to publish his planning diary.
One other suprise….the first edition published was not the Trinote, but the Minister.