Paper is dead… long live paper

Post Comment

Via an ad that Karen noticed in the New York Times Business section, here’s an interesting response to all those predictions about the death of paper. Domtar, a Canada based manufacturer of freesheet paper, has created a website that touts the benefits of paper, tackles myths about paper and sustainability, and contains some snappy (and annoyingly un-embeddable) video vignettes about to-do lists and the paperless office. According to the homepage:

Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper.

That’s why we love paper.

One thought on “Paper is dead… long live paper

  1. The quote above should be put into context. Paper is only as sustainable as the practices that govern its existence. I would add that *because* paper is so widely used by much of the world’s population, it should be used conservatively, not as carelessly as commonly practiced in offices and homes. Domtar’s web page leaves out the importance of reduced consumption of paper – they’re selling it after all.

    Obviously many types of paper are recyclable, but how much is available and *bought* recycled? How much paper on the market is from 100% post-consumer sources? Does paper need to be bleached at all, by whichever means? Even bleaching paper with calcium carbonate requires mining, hence habitat destruction. The same is true every time trees are cut for the paper industry, no matter if FSC-certified or not. A newly-planted area of tree saplings is not a forest and does not have the same biological value as decade-old, undisturbed forests.

    Domtar *may* be among the more ecological paper producers but it is important to remember that they are a company pushing the sales and not the conservation of paper and thus don’t embrace the biological integrity of forests as their highest goal.

Leave a Reply

Your email address will not be published.