An ad in the Wall Street Journal (March 25) stopped my morning skim of the paper: “It’s not from the future. It just acts that way.” The ad was about HTC’s “Thunderbolt” smart phone for Verizon. It caught my attention for two reasons – I just got a similar HTC Inspire from AT&T, and in the ad the phone’s owner is drawing and writing in a graph paper notebook!
I turned the page, and there’s an ad by Starbucks, “How do you have your cappuccino? Introducing Cocoa Cappuccino. Handcrafted by us. For you.” Right next to the cup is an open notebook.
I have not seen organizers or planners in the Wall Street Journal for at least five or six years, and don’t recall seeing a notebook or journal, either. But on that morning I saw two notebooks in one edition! It gave me continued hope that paper notebooks and journals will co-exist with increasingly sophisticated electronic devices.
Are paper notebooks and journals making a comeback? Do you still carry around a notebook?