The Quo Vadis forest

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Very cool environmental initiative we’re involved with through our parent company in France, which recently teamed up with Tree Nation to plant a forest of 100,000 trees in the Dosso Plantation in Niger.

The Quo Vadis forest will be financed through a portion of Habana sales in the U.S. and Europe — I’m not sure if other regions are participating — so whenever you purchase a Habana, you’ll be contributing to it. Eventually, we hope to include stickers on the Habanas themselves to help spread the word (see the image on the far right-hand side), but I’m not sure when that will happen.

At any rate, if you want to learn more about the program, check out the following website. There, if you’ve purchased a Habana, you can enter your name and email address to receive an official planter’s certificate and more information about the trees that are planted. Actually, there’s no code or anything, so you can sign up without making a purchase. But you’ll only be contributing to the forest if you do, of course.

The Quo Vadis forest isn’t the only thing we’re doing to help preserve the world’s forests, but it’s certainly an important initiative!

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