Avant garde

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avant-garde.jpg

A couple of months ago, Karen mentioned a little project that she and I’ve started inspired by an article about the 50th anniversary of Helvetica to identify all the fonts that are used in Quo Vadis planners. We’re not designers, of course (and it isn’t always easy to track down the right person to ask in an international company), so that isn’t as straightforward as it sounds. But Karen was recently able to determine that the Textagenda uses a font called “fantana” for the numbers and one called “avant garde” for the letters.

According to About.com, the avant garde family of fonts is “drawn with geometric precision” and is a “clean headline and body text font.” It’s among the 10 most popular sans serif fonts, invented in the late 1960s by New York art director Herb Lubalin as a logo for the often controversial magazine, Avant Garde.

I haven’t been able to find much on the internet about fantana, so if you know anything, please drop us a line or let us know in the comments…

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